DIVERSIFIED EQUIPMENT CUSTOMER
MORGAN CHAIR
Jesse Morgan's Journey to Automation with Diversified Equipment and Supply
In the quaint town of Oakboro, North Carolina, lies Morgan Chair, a furniture manufacturing gem led by Jesse Morgan. For over 30 years, Jesse, with his team of 30 skilled artisans, has been crafting bespoke furniture, infusing each piece with the warmth and quality only handwork could provide. However, the winds of change were stirring.
About ten years ago, Jesse began eyeing automation, particularly a CNC router. His fascination with technology nudged him towards modernization, but doubts lingered. "Are we big enough for such a leap? Will this massive investment be underutilized?" These were the questions Jesse grappled with nightly.
Despite his reservations, Jesse couldn't ignore the direction in which the industry was headed. He started with the software side, dabbling in AutoCAD and Fusion, laying the groundwork for a future he was still uncertain about. "I knew the machine was out there, but I had to be ready. I had to understand it before bringing it into our world of wood and sawdust," Jesse reflected.
Enter Diversified Equipment and Supply (DES) and Jim Paden, their representative, who changed everything. Jim assured Jesse of his unwavering support, even offering to draw frames himself if that's what it took to ease the transition. It was this commitment from DES that tipped the scales.
Jesse Started With Software
Jesse purchased AlphaCam software through DES, marking the first tangible step towards automation. "It was a learning curve, but DES was there, every step of the way," Jesse recalls.
Once Jesse was comfortable with the software, Jim helped him select the router that would meet his current needs and also support future growth. The Anderson Selexx 510 CNC router, once a distant dream, was now a reality in Morgan Chair's workshop.
Immediate Impact
The impact was immediate and profound. Tasks that took days were now completed in hours.
"We used to send out parts to be cut, but now, it's all done in-house. It's about speed, efficiency, and broadening our capabilities," Jesse shared.
This shift wasn't just about speed; it was about possibilities – taking on projects that would have been impossible before.
Costs dwindled as efficiency soared.
DES's approach to breaking down the investment into understandable terms helped Jesse see beyond the initial price tag.
"It wasn't $180,000; it was $6 an hour. That perspective changed everything," Jesse noted, stating that made it easier to comprehend.
The Unexpected Opportunity
However, this journey wasn't without its challenges. The rapid completion of tasks led to an unexpected problem – overstaffing in certain departments. But Jesse saw this as a minor hiccup in a larger narrative of growth and adaptation. "It's a good problem to have," he joked.
The CNC router from DES has been more than just a machine for Morgan Chair; it has been a catalyst for change. It has opened doors to more complex projects, like the last-minute request from a renowned steakhouse chain, which Jesse and his team fulfilled with time to spare. This feat would have been unthinkable in their pre-automation era.
New Era of Furniture Making
For Jesse, the journey with DES has been about more than just acquiring a machine. It's been about partnership, trust, and a shared vision for success. "Jim and the team at DES didn't just sell us a machine; they brought us into a new era of furniture making. They were invested in our success as much as we were," Jesse stated, a sense of gratitude evident in his voice.
Now, as Jesse looks to the future, he does so with a new lens – one that sees potential in automation and digital technology. "Our partnership with DES has been a game-changer. It's not just about what we make; it's about how we make it and the endless possibilities that lie ahead," Jesse concludes, his gaze fixed on a future bright with promise.
Ready to Transform Your Manufacturing Process?
Are you at a crossroads, wondering how to propel your manufacturing business into a more efficient and profitable future?
Look no further. Just like Jesse Morgan of Morgan Chair, you too can embrace the transformative power of automation with Diversified Equipment & Supply (DES).
With DES, you're not just purchasing equipment; you're investing in a partnership that understands and caters to your unique needs. Whether you're scaling up production, improving accuracy, or streamlining processes, DES has the expertise and the technology to make it happen.
Don't let hesitation hold you back. Join the ranks of satisfied manufacturers who have revolutionized their businesses with DES. Contact us today, and let's discuss how we can tailor an automation solution that fits your specific requirements and ambitions.
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